About us

The Marketing Lounge Company was founded in 2005 by a group of experts, who have been working on a drink market for a long time. Our experts are experienced in working with a great number of different brands of low–alcohol cocktails, vodka, wines and soft drinks.

Company’s philosophy – the creation of strong brands

The Marketing Lounge Company possesses the following unique technologies:

• market research and advanced market segment finding
• concept formation of a new product, its functional, emotional and price positioning; creation of product’s unique selling proposition
• creation of a formulation of a new product
• brand naming, pack selection, label design
• development of launching and brand strategy
• development and realization of advertising and promo– campaigns
• marketing control of a product during the whole product life cycle.

Today the portfolio, managed by our Company, includes more then 22 brands from 5 different drink markets. Among them are the leaders of categories, high sales brands, specialties and innovations.